![]() ![]() “In the past, we used to carry a lot of innovation from our Mexico operation,” says Mattus. Still other flavors might originate in Mexico and then see selective test-market trials in the U.S., notes Velez. While some of the flavors of Takis-like Fuego-are equally at home on both sides of the border, other profiles see targeted release only in the U.S. “Our consumer is always looking for innovation in our brands,” says Rafael Velez, director of marketing. This type of bold flavor adventuring is expected by the Takis faithful. “If any find sufficient traction, they might see a more-widespread launch into the market.” “We are always trying new flavors” says Mattus. The fittingly green Takis Zombie variety, she notes, has a flavor profile based on habanero and cucumber. “The most famous is Takis Zombie, which started as a seasonal Halloween product,” says Peregrina Sepulveda. ![]() ![]() “The Takis Flavor Challenge allowed us to engage with consumers,” says Mattus. The Wild flavor originated from a “Takis Flavor Challenge” promotion during summer 2018 where Takis fans voted on four possible new flavors that could join the regular Takis lineup. Sandra Peregrina Sepulveda, marketing manager, notes that the core Takis lineup consists of five flavors: Fuego, Nitro (habanero, lime and cucumber), Guacamole, Crunchy Fajitas, and Wild (Buffalo). “We made sure that we supported the brand with advertising, and now we get the word out there faster,” says Mattus. “We’ve really engaged with the consumer base with sampling, being at concerts, making sure that we got the product into their hands so they could try it.” Rather quickly, it took off. when we launched it, and in the past, we did a lot of grassroots efforts to get the brand out there,” says Mattus. Marketing Manager: Sandra Peregrina Sepulveda Products: rolled tortilla chips, cheese snacks, potato chips, popcorn, tortilla chips, snack nuts, confectionsīrands: Takis, Stix, Watz, Artisan Style Kettle Cooked, Tostachos, Mariachips, Barcel POP, Barcel Peanuts, Hot Nuts Website address: Plant size: 300,000 square feet demographics, with particular strength in youth markets. The rolled tortilla chips are highly popular across several U.S. On a rollįrom 2015 to 2019, Takis Fuego significantly increased sales based on IRI data reported in annual SF&WB “State of the Industry: Snacks” analysis. Our sustainability efforts are aligned with the company’s global strategy,” notes Mattus. We also use cleaning techniques to reduce water consumption and improve disposal separating oil in fryers, among others. “For example, we are using new technologies in our processes, such as a heat exchanger installed last year to repurpose the heat from the oil to reduce energy expenditures. Sustainability is a big part of this drive toward maximum efficiency. Now Barcel USA manufactures a high percentage of its Takis products for the U.S. “Before that, we brought 100 percent of the product from Mexico,” says Milton Mattus, vice president, Barcel USA. The snacks side followed this northward expansion, and Barcel USA put down roots in Coppell in 2012. ![]() Grupo Bimbo eventually established bakery production in Fort Worth, TX, launching Bimbo Bakeries USA in 1998 (BBU is now headquartered in Horsham, PA). Try all our supercharged Takis' family of snacks and experience for yourself how our snacks give your senses a first-class ticket out of this world-changing the way you feast on flavor forever.Over time, Grupo Bimbo leadership saw a significant opportunity to the north and began exporting products to the U.S. Share a snack with your squad and transform a low-key hangout into a delicious celebration or turn the vibes up to ten on your next road trip when you bring Takis Kettlez Habanero Fury Potato Chips. Our savory and hot Habanero Fury artificially flavored potato chips make quick work of not only extinguishing your own hunger, but they’re also a great food for sharing with friends and family. Pack a bag to give yourself a tasty pick-me-up at school, be ready to conquer hunger while spending the day hanging with your friends, or grab a handful for when you just need a boost of flavor while hunting for new adventures. Which is why we set out to pioneer irresistible snacks that unleash tantalizing waves of flavor and deliver an unbeatable crunch in every single bite. We know hunger can strike at a moment's notice, creating an unforecasted storm of emotion that distracts you from living in the moment. Mix-up how you snack with Takis Kettlez Habanero Fury Potato Chips and give your taste buds the gift of launching into an unexplored universe of sensational flavor combinations. ![]()
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